Bell Media Radio Plus
Bell Media Radio Plus
Resources - 2015 April 10

MAKE IT ON THE PODIUM

A CONSIDERATION STRATEGY FOR YOUR BRAND

Bell Media reveals findings from a new self-commissioned study demonstrating the positive impact of sentiment-driven media on automobile consideration and sales. The research demonstrates that broadcast channels drive the buzz that lead brands to top 3 consideration. TV and radio achieved the highest return on advertising investment of demand-generating media. Infographic: 'Which media are driving sales for automotive?'

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Tags : Automotive, ROI, multi-platform

Industry - 2014 May 15

PAYBACK PER $1 AD INVESTMENT

IT ALL STACKS UP AS A SWEET STORY FOR RADIO

No matter the currency the return is impressive based on the results of recent studies featured in the Bell Media research compendium - Summary: 'Payback per $1 Ad Investment - Radio Multiplier ROI'

Findings include evidence of big returns for small outlays, leverage effect on other media and significant spikes in ROI during promotionally driven campaigns. Contact us for additional insights as to how RADIO can work for your media mix.

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Tags : Bell Media, ROI, Radio

Feature - 2013 December 23

LOCATION, LOCATION, LOCATION

BELL MEDIA RADIO SALES - NEW COORDINATES

The Bell Media Sales teams including National Sales, Local Out Of Home Sales, CTV Toronto Local Sales and sales support departments have been relocated in Montreal and Toronto. As of December 23rd the national radio sales team in Toronto is at the new location at 50 Eglinton Ave. East (Yonge).

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Tags : Bell Media Radio Sales

Press Releases - 2013 November 05

GIVING GREAT MUSIC A HOME - ACROSS THE GTA

INDIE88 SIGNAL INCREASE APPROVED BY CRTC

Following the CRTC announcement, Megan Bingley, General Manager of Toronto's newest radio station had this to say "This is the best possible news as we can finally deliver our signal to the countless fans of the station from outside our range who've been contacting us. It will take a few weeks to sort out the technicals and we'll let everyone know when we turn it up to 11!"

Indie88 Program Director Adam Thompson sent out the official tweet: [BIG NEWS!!!] Thank you @CRTCeng for signal increase! Hey, #YYZ - WE'RE GONNA GET LOUDER! bit.ly/19j1R8h to the 9,600+@Indie88Toronto followers. To date, Indie88 has attracted 15,300+ facebook fans, almost double the number since the station officially launched September 3rd, 2013. Indie88; owned and operated by Central Ontario Broadcasting, is proudly represented by Bell Media Radio Sales as part of the national portfolio of Toronto stations. View INDIE88 launch profile.

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Tags : INDIE88, Toronto

Feature - 2013 October 17

THANKSGIVING 12 HOUR FOOD BANK DRIVE IN BROCKVILLE

103.7 BOB-FM AND 104.9 JRFM MORNING SHOWS TEAM UP TO FILL-UP

Taking place over two days leading up to the Thanksgiving weekend, 103.7 BOB-FM Bob's Breakfast with Jamieson & Jenn kicked off the first ever "Fill Up" on Thursday, October 10th broadcasting live for 12 hours at Real Canadian Superstore. Then on Friday, 104.9 JRFM's The Breakfast Club with Bruce & Taylor rounded out the two-day food drive and fundraiser, broadcasting live from Brett's valu-mart for 12 hours in the Brockville Shopping Centre. Taylor is pictured here with the generous donation from Sherwood Park Manor of 28 food bags. The first ever live-to-air 'Fill-Up' event helped the Brockville and Area Food Bank to raise over 24,000lbs of food and $29,000 cash. Special guests included Brockville Mayor Dave Henderson, MP Gord Brown, MPP Steve Clark, local police, fire fighters, cheerleaders, pirates (yes really) and players from the Brockville Braves. Volunteers from the local Rotary Clubs stepped up to collect and sort all of the donations, local schools also participated in the food drive.

"We are proud to support our community, and it was our privilege to unite with our loyal listeners, clients, and residents across Brockville with a live-to-air, two-day event, held in the spirit of giving back," said Scott McGregor, Program Director, Bell Media Brockville.

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Tags : Brockville, Charity, Social Responsibility