Feature - 2009 December 26

ASTRAL MEDIA LAUNCHES boom 97.3

THE SOUNDTRACK OF TORONTO

A new RADIO format on 97.3FM in Toronto; the station formerly known as 97.3 EZ Rock (CJEZ-FM) is now branded boom 97.3 Toronto's Greatest Hits (CHBM-FM). Designed with the EZ Rock listener base in mind, the playlist is built on the amazing music history that is part of life in Toronto. A revised personality line-up will include the addition of the ever-popular Maie Pauts midday weekdays, following The boom Breakfast Show with Humble & Colleen, and Donny Osmond weeknights at 10pm. A multi-media campaign is set to build brand awareness and attract new listeners to the station that  'plays the songs that make you feel good.'

Send to a friend   Printer friendly version
Tags : boom 97.3, Toronto