Bell Media Radio Plus
Bell Media Radio Plus
PPM - 2010 March 15

GOODBYE PAPER DIARY... IN PPM MEASURED MARKETS

ASTRAL MEDIA RADIO ONLINE WEBCAST PRESENTATION

It's official: PPM is now the only radio data currency for Toronto, Vancouver, Calgary and Edmonton. The second BBM PPM 13-week Summary Data Release on March 11th, marks the beginning of a new era in radio buying in Canada as there is no longer diary measurement in these major markets. The following day, Alicia Olson-Keating and Mike Mohammed of Astral Media Radio Research & Marketing Services, took viewers through a 30-minute online presentation to review the results for stations during the Weeks 14-26 measurement period November 20, 2009 to February 28, 2010. Gold for the best webcast presentation to date! Accessible via http://survey.astralmediaradio.ca/ 

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Tags : PPM Survey Results, Webcast