Feature - 2010 October 11

WONDERBRA & BOOM 97.3 IN SUPPORT OF BREAST CANCER AWARENESS

ASTRAL MIX INITIATIVE: "BRAS FOR THE CAUSE"

WonderBra Canada and Toronto's boom 97.3 invite you to donate your Bras For The Cause. Throughout the month of October, the boom street team will have a bin to collect your gently used bras at on-site boom events. For every bra dropped off, WonderBra Canada will contribute $1 to the Canadian Breast Cancer Foundation. There are also 15 participating The Bay locations in the greater Toronto area with collection bins. Tina Yanbestian from WonderBra spoke with Humble & Colleen of the boom breakfast show about their participation in this initiative. Visit the blog "Bras for the Cause is SO important to us..." to have a listen. "Let's help create a future without breast cancer."

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Tags : boom 97.3, Toronto, Social Responsibility, Bras for the Cause