Feature - 2012 May 24

SEARS CANADA DUAL STRATEGY FOR SPRING

ASTRAL RADIO MEDIA CREATIVITY CUSTOM CAMPAIGNS

This Spring, 31 RADIO Stations in 23 cities across Canada will feature the customized promotions developed by Astral RadioPlus Media Creativity with Vizeum Canada, to positon Sears Canada as the retail destination for Spring Outdoor Items and Fashion essentials. 'Sears Backyard Blitz' hosted on each station website, is an engaging online interactive game designed to showcase Sears products in a 'virtual backyard'. Players are qualified to win a $2,500 Sears gift card. The 'Sears Look Reports' is a series of 60-second Fashion Trends vignettes featuring Sears Trend Director Cynthia Florek in English and Isabelle Paquette in French.  Press Release



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Tags : SEARS, Media Creativity, National Sales