Bell Media Radio Plus
Bell Media Radio Plus
Feature - 2012 October 01

MONTREAL IS OUR DANCE FLOOR

NEW VIRGIN RADIO 96 CAMPAIGN

Astral Out-Of-Home digital network sets the stage for the 3D billboard execution in the heart of the city; featuring a headphone-wearing DJ in front of the glitter background that displays real-time songs playing on Virgin Radio 96. The image campaign developed by Montreal agency BCP, promotes the Virgin brand as "Hits that are always a beat ahead" and "Montreal is a party and we are your DJ" features 15-second TV spots airing on CTV, Cineplex theatre screens and the Internet. Virgin Radio 96 dominates the English Radio Market with an average daily reach of 39% of Anglophones 18-54; daily full coverage reach of 600,000+ and 29% weekly market share of tuning [BBM-PPM R03/2012 May 28-August 26, 2012]



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Tags : Virgin Radio, Montreal