Resources - 2013 March 05
'RADIO ENGAGEMENT IN CANADA STUDY'
> RADIO CONTINUES TO BE A DAILY TOUCHSTONE
Commissioned by the Canadian Association of Radio Broadcasters, Vision Critical conducted a study in late 2012, to provide 'fresh and forward-looking insights into the role and relevance of radio to listeners and to advertisers in today's fast-changing media landscape'.
The full report is available at radioahead.ca along with the agency presentation 'Radio Ahead' developed with Lauren Richards of Pollin8 Communications Consulting, from the key findings of this study and others.
Jeff Vidler, Senior Vice President of Media and Entertainment Research at Vision Critical, who presented at the February 26th BRC (Broadcast Research Council of Canada) Event 'New Radio Research: Synergies Between On-line and Broadcast Radio', provides insight from the Study for the 'Broadcast Dialogue' feature: 'Broadcast Radio - at a dead end, or just another fork in the road?'
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