Industry - 2014 May 15

PAYBACK PER $1 AD INVESTMENT

IT ALL STACKS UP AS A SWEET STORY FOR RADIO

No matter the currency the return is impressive based on the results of recent studies featured in the Bell Media research compendium - Summary: 'Payback per $1 Ad Investment - Radio Multiplier ROI'

Findings include evidence of big returns for small outlays, leverage effect on other media and significant spikes in ROI during promotionally driven campaigns. Contact us for additional insights as to how RADIO can work for your media mix.



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Tags : Bell Media, ROI, Radio