Bell Media Radio Plus
Bell Media Radio Plus
Resources - 2010 January 21

RADIO : "AN INTEGRAL PART OF TODAY'S MULTI-MEDIA SOCIETY".

RMB FOUNDATION RESEARCH STUDY 2010

According to the Radio Marketing Bureau (RMB), RADIO listening habits haven't changed for Canadian adults since the first annual Foundation Research Study was released in 2006. RADIO continues to play a big part of our daily routine with the versatility to reach Canadians on the go. Results indicate increased listening in 2009, during the work day and in-car.

Average media time spent, media ad avoidance and RADIO's influence on online activity were measured. Highlights include: 39% of Canadians 18+ have visited a RADIO station website & 58% of those who listen to RADIO online are streaming local RADIO stations. Contact the RMB at 1-800-ON-RADIO or at info@rmb.ca for more information. 

Send to a friend   Printer friendly version
Tags : RMB, Foundation Research