Bell Media Radio Plus
Bell Media Radio Plus
Press Releases - 2010 May 27

THE NATION'S CAPITAL HAS A BRAND NEW 'AT WORK' STATION

ASTRAL LAUNCHES 99.7 EZ ROCK - "DESIGNED BY WOMEN FOR WOMEN"

Ottawa's New 'At Work' Station promises to deliver More GREAT MUSIC, More VARIETY, and More FUN in a Highly Interactive Audience Experience. The Mainstream AC station offers continuous 99-Minute Music Mixes - the best soft & pop rock from the past five decades will be a part of the soundtrack for a busy workday. See the official Press Release.

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Tags : 99.7 EZ Rock, Ottawa-Gatineau

Press Releases - 2010 May 27

THE ASTRAL BRAND

AMRS BECOMES ASTRAL RADIO PLUS

Astral has changed so it follows that our brand identity should capture the new and exciting attributes of the new Astral as one company with one vision. "Astral's unique culture of imagination, performance and integrity is powered by collaboration. We are passionate and join together to deliver intelligent, creative offerings to advertisers and consumers."  Visit the new corporate website to find out more about the new brand image and to view the multi-media launch campaign.

Astral Media Radio Sales has evolved into what is now Astral RadioPlus. The division rebranding better reflects that we are a solutions-oriented company, extending beyond our core competency of national radio sales.
Be sure to bookmark astralradioplus.com. And Astral Media Broadcast Sales as an integral extension of the Astral RadioPlus organization is now Astral RadioPlus Vancouver: astralradioplus.com/vancouver.

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Tags : Astral, Astral RadioPlus, Brand

Feature - 2010 May 03

ASTRAL "RADIO CREATIVITY" AT ITS BEST

ANOTHER TROPHY FOR BANQUE LAURENTIENNE 2009 CAMPAIGN

"Les Visites Libres Banque Laurentienne' radio campaign from March 2009 has been recognized by the 'Infopresse Prix Media' as the best in the RADIO category. ASTRAL was a proud sponsor of the prestigious awards ceremony that took place at Montreal's Centre Mont-Royal on April 28th. The campaign also won Gold at the 'Media Innovation Awards' held in November 2009 in Toronto. The two-hour exclusive radio program designed to reach prospective first-time home buyers was a collaboration between Bleublancrouge Media, Astral Media Mix and Astral Media Radio Creativity. Banque Laurentienne monopolized the peak "Open House" 2pm to 4pm time slot on the two best performing stations for the target market; NRJ 94.3 (French) & Virgin Radio 96 (English) for six straight Sundays. The strategy to promote their 5% cash-back mortgage offering included an assortment of vignettes & branded entertainment segments.

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Tags : Awards, Media Creativity