Bell Media Radio Plus
Bell Media Radio Plus
Press Releases - 2011 December 19

ASTRAL RADIO SET TO ACQUIRE SHORE FM IN VANCOUVER

CRTC AUTHORIZES PURCHASE TO BE COMPLETED IN EARLY 2012

Astral Radio - Press Release
"With the acquisition of Shore FM, Astral will add a new radio station to its media portfolio, comprising of Virgin Radio 95.3 and AM 650, a nine-face digital outdoor advertising network, as well as a number of specialty and pay-television services."  A complete slate of targeted media properties to reach Vancouver consumers.  

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Tags : Astral, Vancouver, Shore 104 FM, CRTC

Resources - 2011 December 12

"WHAT HAPPENS WHEN THE SPOTS COME ON? : 2011 EDITION"

RADIO DELIVERS 93% OF ITS LEAD-IN AUDIENCE

The 2011 Study conducted by Arbitron, Media Monitors and Coleman Insights is a comprehensive update of the landmark 2006 Study on radio audience behaviour during commercial breaks. The analysis demonstrates how radio constantly replenishes its audience. Results are based on PPM data tracking of nearly 18 million commercial breaks containing 62 million minutes of commercials airing over a 12-month period on 866 stations in the 48 US PPM Markets. "This new report provides detailed evidence showing Radio does a remarkable job of delivering audience during commercial breaks".
Access the White Paper.  

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Tags : Arbitron, Radio Study