Bell Media Radio Plus
Bell Media Radio Plus
Feature - 2011 March 09

RIHANNA - THE LOUD TOUR 2011 COMING TO MONTREAL

ASTRAL EXCLUSIVE SPONSORSHIP PACKAGE

Teamed with LIVE NATION, Astral has secured all-access to Rihanna's highly anticipated LOUD concerts in Montreal June 10th & 11th.  Promotional package created for an exclusive advertiser is rich with extras including a chance to meet the superstar at a VIP Party. English & French RADIO includes pre-recorded promos, live mentions & draws on VIRGIN RADIO 96 & NRJ! Extensive coverage via Astral Out-Of-Home Horizontal & Vertical placement, SMS campaign & radio stations websites contest ad carousel PLUS premium tickets > find out more: sales@astralradioplus.com

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Tags : Sponsorship, Montreal, Concert

Feature - 2011 March 09

'MEDIA PEOPLE - CREATIVES WHO LUNCH WITH CLIENTS'

ASTRAL'S NEW B2B CAMPAIGN - NEWCREATIVE.CA

Media Creativity in action.
Astral's new B2B campaign takes a tongue-in-cheek approach by depicting well-known "creative stereotypes" in humourous videos to demonstrate how media planners are the 'new creatives' of the advertising industry. Social media & web banner ads direct to view the series including 'the media donna'. Not to be overlooked is the special Marketing parody with Rethink Founder Chris Staples; "Why I'm becoming a media planner".  The Radio section of the astral.com website now features examples of 'Creativity' success stories; english version: Joseph Abboud Collection Launch, Orville Redenbacher's, McDonald's and VIA Rail. 
"More ways to help Media People be their creative best."     

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Tags : Astral, B2B, Media Creativity