Bell Media Radio Plus
Bell Media Radio Plus
Resources - 2012 January 27

ASTRAL'S DIGITAL MONITOR

JANUARY 2012: SMS'ING WITH THE JOCKS

According to the Canadian Wireless Telecommunications Association (CWTA), the number of wireless subscribers has increased by 39% since 2006; however the number of text messages sent has grown by a remarkable 1,400% over that same period. The January 2012 edition of Astral's Digital Monitor profiles the 'TXT-ERS' and further explores the en-masse adoption of texting as a communication tool. ASTRAL can help advertisers leverage the existing relationship established through SMS technology and ad fun and interactivity to any campaign - please contact us for more details.

Send to a friend   Printer friendly version
Tags : Astral's Digital Monitor

Press Releases - 2012 January 03

NEW YEAR - NEW RADIO FORMAT

CANADIAN DEBUT OF COMEDY RADIO IN LONDON, ONTARIO

Oldies 1410 (CKSL), an Astral Radio property, became FUNNY 1410 on New Year's Day 2012. Canada's first all comedy station featuring the biggest names in stand up from Canada and around the world. Fast moving and topical, it is patterned after a comedy club approach (Press Release). "Our goal is to deliver a laugh a minute, and we'll be able to do this, 24/7! We will provide great content through the airwaves, as well as online with the launch of www.funny1410.ca. We are delighted that this new brand will enable advertisers to explore new creative paths" - Tom Cooke, Executive Vice President, General Manager, Astral Radio London.

Send to a friend   Printer friendly version
Tags : Comedy Radio, London