Bell Media Radio Plus
Bell Media Radio Plus
Feature - 2012 May 24

SEARS CANADA DUAL STRATEGY FOR SPRING

ASTRAL RADIO MEDIA CREATIVITY CUSTOM CAMPAIGNS

This Spring, 31 RADIO Stations in 23 cities across Canada will feature the customized promotions developed by Astral RadioPlus Media Creativity with Vizeum Canada, to positon Sears Canada as the retail destination for Spring Outdoor Items and Fashion essentials. 'Sears Backyard Blitz' hosted on each station website, is an engaging online interactive game designed to showcase Sears products in a 'virtual backyard'. Players are qualified to win a $2,500 Sears gift card. The 'Sears Look Reports' is a series of 60-second Fashion Trends vignettes featuring Sears Trend Director Cynthia Florek in English and Isabelle Paquette in French.  Press Release

Send to a friend   Printer friendly version
Tags : SEARS, Media Creativity, National Sales

Press Releases - 2012 May 02

ASTRAL RADIO HELPS 'BREAKFAST CLUBS OF CANADA' TO SHINE

'HELP THEM SHINE!' CAMPAIGN RAISES $2.9 MILLION

A tremendous success for Breakfast Clubs of Canada in partnership with Walmart Canada to exceed their goal of $2.5million by raising $2.9million during the 'Help Them Shine!' campaign that took place February 16 to March 11, 2012. Funds raised go to support and launch new in-school breakfast programs. Astral Radio executed a customized Media Creativity program in 12 markets on 28 stations across Canada. The collective participation of all the radio stations supported the initiative to create awareness and promote the annual fund-raising with the help of spokesperson Arlene Dickinson (of Dragon's Den fame) - link to audio clip. Listeners were encouraged to buy $1 bookmarks at their local Walmart store. This included PSA's, live mentions/liners, interviews, remotes plus station website special event sections, digital ads & e-newsletters. In addition, other generous sponsors directed a portion of sales during the campaign.

Send to a friend   Printer friendly version
Tags : Breakfast Clubs Of Canada, Charity