Bell Media Radio Plus
Bell Media Radio Plus
Industry - 2012 June 18

ASTRAL TAKES ON CANNES' COLOURS

RADIO PROJECTS AT THE LIONS

The 59th International Festival of Creativity is underway in Cannes from June 17th to 23rd, and Astral is proud to report back on all of the action. We invite you to consult the 'Astral TVPlus Blogue', Twitter or facebook account to follow the coverage. Link to read about two examples of outstanding media creativity cases in radio. Some of the articles will also be featured in Infopresse's special daily Cannes newsletters, for which Astral is the presenting Sponsor. Cannes Lions 2012 entries reached an all-time high with over 34,000 entries across 15 categories from 87 countries; an overall increase of 19%. Radio Lions +31% with 1784 entries versus 1363 in 2011.

Fingers crossed for 'McTRAFFIC' to win the 'Best Use Of Audio': McDONALD'S CANADA, OMD CANADA (Toronto) and Astral RadioPlus. Seven of 76 entries were short-listed for the category. Impressive!
Congratulations to Murray Christenson, Vice President Media Creativity, and everyone involved in bringing McTraffic to the Astral Radio airwaves.

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Tags : Cannes, Astral