Bell Media Radio Plus
Bell Media Radio Plus
Feature - 2013 December 23

LOCATION, LOCATION, LOCATION

BELL MEDIA RADIO SALES - NEW COORDINATES

The Bell Media Sales teams including National Sales, Local Out Of Home Sales, CTV Toronto Local Sales and sales support departments have been relocated in Montreal and Toronto. As of December 23rd the national radio sales team in Toronto is at the new location at 50 Eglinton Ave. East (Yonge).

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Tags : Bell Media Radio Sales

Feature - 2013 October 17

THANKSGIVING 12 HOUR FOOD BANK DRIVE IN BROCKVILLE

103.7 BOB-FM AND 104.9 JRFM MORNING SHOWS TEAM UP TO FILL-UP

Taking place over two days leading up to the Thanksgiving weekend, 103.7 BOB-FM Bob's Breakfast with Jamieson & Jenn kicked off the first ever "Fill Up" on Thursday, October 10th broadcasting live for 12 hours at Real Canadian Superstore. Then on Friday, 104.9 JRFM's The Breakfast Club with Bruce & Taylor rounded out the two-day food drive and fundraiser, broadcasting live from Brett's valu-mart for 12 hours in the Brockville Shopping Centre. Taylor is pictured here with the generous donation from Sherwood Park Manor of 28 food bags. The first ever live-to-air 'Fill-Up' event helped the Brockville and Area Food Bank to raise over 24,000lbs of food and $29,000 cash. Special guests included Brockville Mayor Dave Henderson, MP Gord Brown, MPP Steve Clark, local police, fire fighters, cheerleaders, pirates (yes really) and players from the Brockville Braves. Volunteers from the local Rotary Clubs stepped up to collect and sort all of the donations, local schools also participated in the food drive.

"We are proud to support our community, and it was our privilege to unite with our loyal listeners, clients, and residents across Brockville with a live-to-air, two-day event, held in the spirit of giving back," said Scott McGregor, Program Director, Bell Media Brockville.

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Tags : Brockville, Charity, Social Responsibility

Feature - 2012 December 03

NOEL C'EST ROUGE! CHRISTMAS IN QUEBEC IS ROUGE FM!

ROUGE CAFE ADVENT CALENDAR BRINGS HOLIDAY CHEER EVERYDAY

Tis the season for the Rouge FM radio network in Quebec. The Advent Calendar returns to Rouge Cafe; each day a virtual "present" is opened to reveal the select listener who is then contacted on-air. Participants who have shared their personal stories are the recipients of gifts from sponsors; partner 'Place Longueil', and even the generosity of listeners who pledge cash donations to help make Christmas brighter for those who need a lift for the holiday season. Contests in December: Marina's Exclusive Christmas Concert, "Ensemble pour Noel" : Air Canada & l'Auberge St-Gabriel sponsored 'Home for the Holidays'.    

Fall 2011 marked the first BBM Ratings release for the newly branded  Rouge FM network in August 2011. A year later, the BBM Diary Fall 2012 Survey results indicate 15% higher weekly AQH tuning by Females 25-54 combined markets: Drummondville, Ottawa-Gatineau, Quebec City, Rimouski, Saguenay, Sherbrooke & Trois-Rivieres (Mon-Sun 5a-1a). 107,3 Rouge FM Montreal Franco: +20% Increase CTRL AMA RO312 Summer 2012 vs. R0411 Fall 2011. 

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Tags : ROUGE fm, BBM Diary

Feature - 2012 October 01

MONTREAL IS OUR DANCE FLOOR

NEW VIRGIN RADIO 96 CAMPAIGN

Astral Out-Of-Home digital network sets the stage for the 3D billboard execution in the heart of the city; featuring a headphone-wearing DJ in front of the glitter background that displays real-time songs playing on Virgin Radio 96. The image campaign developed by Montreal agency BCP, promotes the Virgin brand as "Hits that are always a beat ahead" and "Montreal is a party and we are your DJ" features 15-second TV spots airing on CTV, Cineplex theatre screens and the Internet. Virgin Radio 96 dominates the English Radio Market with an average daily reach of 39% of Anglophones 18-54; daily full coverage reach of 600,000+ and 29% weekly market share of tuning [BBM-PPM R03/2012 May 28-August 26, 2012]

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Tags : Virgin Radio, Montreal

Feature - 2012 May 24

SEARS CANADA DUAL STRATEGY FOR SPRING

ASTRAL RADIO MEDIA CREATIVITY CUSTOM CAMPAIGNS

This Spring, 31 RADIO Stations in 23 cities across Canada will feature the customized promotions developed by Astral RadioPlus Media Creativity with Vizeum Canada, to positon Sears Canada as the retail destination for Spring Outdoor Items and Fashion essentials. 'Sears Backyard Blitz' hosted on each station website, is an engaging online interactive game designed to showcase Sears products in a 'virtual backyard'. Players are qualified to win a $2,500 Sears gift card. The 'Sears Look Reports' is a series of 60-second Fashion Trends vignettes featuring Sears Trend Director Cynthia Florek in English and Isabelle Paquette in French.  Press Release

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Tags : SEARS, Media Creativity, National Sales