Bell Media Radio Plus
Bell Media Radio Plus
Resources - 2015 April 10

MAKE IT ON THE PODIUM

A CONSIDERATION STRATEGY FOR YOUR BRAND

Bell Media reveals findings from a new self-commissioned study demonstrating the positive impact of sentiment-driven media on automobile consideration and sales. The research demonstrates that broadcast channels drive the buzz that lead brands to top 3 consideration. TV and radio achieved the highest return on advertising investment of demand-generating media. Infographic: 'Which media are driving sales for automotive?'

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Tags : Automotive, ROI, multi-platform

Resources - 2013 March 05

'RADIO ENGAGEMENT IN CANADA STUDY'

> RADIO CONTINUES TO BE A DAILY TOUCHSTONE

Commissioned by the Canadian Association of Radio Broadcasters, Vision Critical conducted a study in late 2012, to provide 'fresh and forward-looking insights into the role and relevance of radio to listeners and to advertisers in today's fast-changing media landscape'.

The full report is available at radioahead.ca along with the agency presentation 'Radio Ahead' developed with Lauren Richards of Pollin8 Communications Consulting, from the key findings of this study and others.

Jeff Vidler, Senior Vice President of Media and Entertainment Research at Vision Critical, who presented at the February 26th BRC (Broadcast Research Council of Canada) Event 'New Radio Research: Synergies Between On-line and Broadcast Radio', provides insight from the Study for the 'Broadcast Dialogue' feature: 'Broadcast Radio - at a dead end, or just another fork in the road?'

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Tags : Radio Study

Resources - 2012 March 25

ASTRAL'S DIGITAL MONITOR

MARCH 2012: DIGITAL STATS CHEAT SHEETS

The Internet is the most measurable medium, but with the abundance of data, determining which stats to select can be a challenge. The March 2012 issue of Astral's Digital Monitor aggregates the most essential online statistics into a series of 'cheat sheets'. Sourcing information from comScore, IAB and Ipsos, the sheets provide an at-a-glance look at Canadians' online and mobile habits. The continued strength of ASTRAL RADIO's online properties and the recent successes in MOBILE and On-Demand Streaming are also profiled.

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Tags : Astral's Digital Monitor

Resources - 2012 January 27

ASTRAL'S DIGITAL MONITOR

JANUARY 2012: SMS'ING WITH THE JOCKS

According to the Canadian Wireless Telecommunications Association (CWTA), the number of wireless subscribers has increased by 39% since 2006; however the number of text messages sent has grown by a remarkable 1,400% over that same period. The January 2012 edition of Astral's Digital Monitor profiles the 'TXT-ERS' and further explores the en-masse adoption of texting as a communication tool. ASTRAL can help advertisers leverage the existing relationship established through SMS technology and ad fun and interactivity to any campaign - please contact us for more details.

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Tags : Astral's Digital Monitor

Resources - 2011 December 12

"WHAT HAPPENS WHEN THE SPOTS COME ON? : 2011 EDITION"

RADIO DELIVERS 93% OF ITS LEAD-IN AUDIENCE

The 2011 Study conducted by Arbitron, Media Monitors and Coleman Insights is a comprehensive update of the landmark 2006 Study on radio audience behaviour during commercial breaks. The analysis demonstrates how radio constantly replenishes its audience. Results are based on PPM data tracking of nearly 18 million commercial breaks containing 62 million minutes of commercials airing over a 12-month period on 866 stations in the 48 US PPM Markets. "This new report provides detailed evidence showing Radio does a remarkable job of delivering audience during commercial breaks".
Access the White Paper.  

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Tags : Arbitron, Radio Study