Bell Media Radio Plus
Bell Media Radio Plus
Feature - 2011 June 11

VIRGIN RADIO HAS GONE MOBILE, OTHER BRANDS TO FOLLOW!

LAUNCH MAY 25 > 4.5 STAR RATING WITHIN THE FIRST WEEK

Currently available for download on iTunes, the Virgin Radio app provides music lovers with the ultimate mobile experience on the iPhone, iPad or iPod Touch devices. Rave reviews for the easy-to-use interface allowing users to gain access to live streaming for the Virgin Radio stations across Canada - Toronto, Montreal, Calgary, Edmonton and Vancouver. Features include playlist history, station blogs, contests, the ability to share music titles with friends, and purchase tracks from the iTunes store - all on-the-go. Within the first two weeks of the launch, the Virgin Application generated more than 60,000 downloads, climbing to the #1 spot of the iTunes Free Music Application category in Canada. Next brands to follow suite: Winnipeg's #1 Hit Music Station HOT 103 & the NRJ network.

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Tags : Astral Radio, Mobile Streaming, Virgin Radio

Feature - 2011 May 10

OKANAGAN RESORT CHANGES NAME IN RESPONSE TO SUN FM PETITION

'PREDATOR RIDGE' BECOMES 'CANUCKS RIDGE'

'99.9 SUN FM Mornings with Kevin & Sonia' in Kelowna committed to supporting the Vancouver Canucks in their playoff series against the Nashville Predators launched an online petition April 29th to suggest the Predator Ridge Resort temporarily change their name to "Canucks Ridge" in solidarity with the Vancouver Canucks. Hear the audio of the call that officially announced the switch during the series; including flags & signage, staff sporting team jerseys and the Canucks 'alternate' logo being cut into the 18th fairway of The Ridge course. And their pledge per goal scored donation to the Canuck Place Children's Hospice.

A good omen as the Canucks advance to the Western Conference Finals. From the Predator Ridge website:
"We're rallying behind 'our' team and cheering you on from the greens on our fairways, under clear blue skies as you continue on your journey to the Stanley Cup! Go Canucks Go!"

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Tags : Kelowna, SUN FM, Canucks

Feature - 2011 March 09

RIHANNA - THE LOUD TOUR 2011 COMING TO MONTREAL

ASTRAL EXCLUSIVE SPONSORSHIP PACKAGE

Teamed with LIVE NATION, Astral has secured all-access to Rihanna's highly anticipated LOUD concerts in Montreal June 10th & 11th.  Promotional package created for an exclusive advertiser is rich with extras including a chance to meet the superstar at a VIP Party. English & French RADIO includes pre-recorded promos, live mentions & draws on VIRGIN RADIO 96 & NRJ! Extensive coverage via Astral Out-Of-Home Horizontal & Vertical placement, SMS campaign & radio stations websites contest ad carousel PLUS premium tickets > find out more: sales@astralradioplus.com

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Tags : Sponsorship, Montreal, Concert

Feature - 2011 March 09

'MEDIA PEOPLE - CREATIVES WHO LUNCH WITH CLIENTS'

ASTRAL'S NEW B2B CAMPAIGN - NEWCREATIVE.CA

Media Creativity in action.
Astral's new B2B campaign takes a tongue-in-cheek approach by depicting well-known "creative stereotypes" in humourous videos to demonstrate how media planners are the 'new creatives' of the advertising industry. Social media & web banner ads direct to view the series including 'the media donna'. Not to be overlooked is the special Marketing parody with Rethink Founder Chris Staples; "Why I'm becoming a media planner".  The Radio section of the astral.com website now features examples of 'Creativity' success stories; english version: Joseph Abboud Collection Launch, Orville Redenbacher's, McDonald's and VIA Rail. 
"More ways to help Media People be their creative best."     

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Tags : Astral, B2B, Media Creativity

Feature - 2011 January 13

THE WHITE HOUSE OF ROCK WELCOMES BIGGS & BARR

WEEKDAYS 6-10AM STARTING JANUARY 17TH

Southern Ontario's Best Rock 97.7 HTZ-FM is kicking off it's 25th Anniversary in 2011 with a switch-up of on-air programming. Awesome pairing of Chris Biggs formerly of 999 Virgin Radio and Jason Barr from 102.1 The Edge in Toronto, who join the line-up in the AM, with Iron Mike moving back to his previous time slot weekdays 3-7pm. Access bios & HTZ Nation PSA - right here.

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Tags : 97.7 HTZ-FM, St. Catharines-Niagara