Bell Media Radio Plus
Bell Media Radio Plus
Feature - 2012 April 03

ASTRAL HIGHLIGHTS MEDIA CREATIVITY IN LATEST TRADE CAMPAIGN

WEB BASED CAMPAIGN PLAYS ON STEREOTYPES OF OUR INDUSTRY

Following the success of last year's national trade advertising campaign "Media is the New Creative", the media creatives are back in a video series permitting us to 'read into the minds of all the players'; be they media, creative, account services or the client. <<This isn't a chinese buffet>>

The rapid evolution of today's media landscape is transforming the media planner's role. As a result, readymade media buying solutions simply no longer suffice and media planning has attained creativity in its own right. "Being at the table at the onset of the ideation stage, media planners have greater influence on the direction of campaigns, and need both imaginative and knowledgeable partners who will collaborate with them in pushing the boundaries. We at Astral want to be that partner, capable of combining the extended consumer research and creativity of our multiplatforms." 

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Tags : Astral, B2B, Media Creativity

Feature - 2011 November 14

GET MORE BY SPENDING LESS

ASTRAL RADIO DEALS IS THE WEEKLY APPOINTMENT TO GREAT DEALS

The all-new astralradiodeals.com / aubainesastralradio.com launched November 9th with 50% discounts offered by participating advertisers in the Montreal & Quebec City markets. The service will be introduced gradually via all 83 Astral Radio stations across 48 markets. On-air :10 & :30 spots, promotional web banners and the Astral Radio station newsletters will drive traffic to the 'Deals of the Week' offered every Wednesday between 10am and 6pm. Advertisers' websites are accessible via the offer in addition to the description and location details. Win-Win for advertisers and radio listeners.   

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Tags : astralradiodeals.com

Feature - 2011 October 19

HORRIBLE BOSSES TOSSED OUT OF A PLANE!

104-9 VIRGIN RADIO'S PEPPER & DYLAN PICK THE WORST OF THE WORST

"He always complains of the noise 'Shut that radio off and get yourself back to work!" - reason enough to toss him from a plane. Listeners went to 1049VirginRadio.com to nominate Edmonton's most horrible bosses to be tossed from 10,000 feet... the only way out was to donate to the Canadian Breast Cancer Foundation. Two bosses backed out, raising $500 for the foundation and possibly firing their nominators! Brand Director, Tammy Cole pictured here, was tossed by Robbie the Intern. See the video on demand of 'Toss Your Boss!'

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Tags : Edmonton, Virgin Radio, Pepper & Dylan

Feature - 2011 September 26

MAKE IT 'THE WORKS' FROM ASTRAL MIX

ADVERTISERS MULTI-PLATFORM ROADBLOCK IN QUEBEC

Astral Mix introduces THE WORKS, an exclusive media offer that allows advertisers to effectively reach the majority of Quebecers simultaneously via an optimal mix of Astral's TV assets, radio networks, digital and out-of-home properties. Press release. It is a 'best-of' synergetic offering designed for maximum impact in a one-week package. Ask for THE WORKS!

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Tags : Astral Mix, The Works

Feature - 2011 July 12

"IT'S MANITOBA TIME" TOUR

WHICH COMMUNITY IS MOST DESERVING OF BEING NAMED 'MANITOBAVILLE'?

MANITOBAVILLE - Brody Jackson of Astral Radio is touring the province this summer checking out the sites and rallying listeners in the quest to find the community with the most pride. Nominations for the 'most awesome' hometown will be judged by the public based on video entries submitted by August 12th. A party will be held in September and $25,000 will be awarded to benefit a community project.

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Tags : Manitobaville, Winnipeg, Brandon