Bell Media Radio Plus
Bell Media Radio Plus
Resources - 2011 November 18

ASTRAL'S DIGITAL MONITOR

NOVEMBER 2011: CHRISTMAS WISH LIST

The holiday season is upon us, and for Canadian retailers this means BIG business. According to Deloitte's 2011 Holiday Outlook Survey, 45% of Canadians plan on doing some holiday shopping online. This issue of the Digital Monitor profiles the 'online shopper' and highlights holiday e-commerce trends. Contact us to tap into Astral Radio's X-mas themed mobile/online content.

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Resources - 2011 October 21

ASTRAL'S DIGITAL MONITOR

OCTOBER 2011: AUDIO STREAMERS

According to the Media Technology Monitor (MTM), 30% of all Canadian Adults listened to streaming audio in the past month. The October 2011 issue of the Digital Monitor profiles the 'Online Streamer' including insights into the behaviour and habits of this user segment. ASTRAL RADIO is successfully engaging 'streamers' via the 83 radio stations' websites by offering superior quality content.
To be added to the e-distribution list or if you have any comments or suggestions for future issues - please contact us: info@astralradioplus.com

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Resources - 2011 September 07

WELCOME TO 'ASTRAL'S DIGITAL MONITOR'

NEW FEATURE BROUGHT TO YOU BY ASTRAL RADIO RESEARCH

This initiative has a simple mandate: to help you make sense of all that data! This report will be a regular feature that will highlight various topics of interest including prominent industry trends and client success stories. True to Astral Research experience and integrity, each data point will be sourced, so you can use the information with confidence.

September 2011: Mobile In Canada (PDF File). Astral Radio's level of engagement with its audiences is growing, with access to station listeners online, through email and now on the mobile platform. The September issue of the Digital Monitor includes a look at mobile usage in Canada. We profile the Mobile Internet users, highlight the relationship between RADIO and the Mobile platform, and detail the recent success of Astral Radio's iPhone applications. To be added to the direct e-distribution list please contact us at info@astralradioplus.com.

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Resources - 2010 August 23

NEW RADIO FORMATS FOR THE 2010-11 BROADCAST YEAR

+ UPDATES TO STANDARD DEFINITIONS

BBM Canada Press Release outlines the description of the format categories for radio effective with the Fall 2010 Radio Survey. Included recommended changes to several existing groups to better distinguish format groupings and the addition of three new options: Classic Alternative, All News and Adult Album Alternative (AAA).

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Tags : Radio Formats, BBM

Resources - 2010 January 21

RADIO : "AN INTEGRAL PART OF TODAY'S MULTI-MEDIA SOCIETY".

RMB FOUNDATION RESEARCH STUDY 2010

According to the Radio Marketing Bureau (RMB), RADIO listening habits haven't changed for Canadian adults since the first annual Foundation Research Study was released in 2006. RADIO continues to play a big part of our daily routine with the versatility to reach Canadians on the go. Results indicate increased listening in 2009, during the work day and in-car.

Average media time spent, media ad avoidance and RADIO's influence on online activity were measured. Highlights include: 39% of Canadians 18+ have visited a RADIO station website & 58% of those who listen to RADIO online are streaming local RADIO stations. Contact the RMB at 1-800-ON-RADIO or at info@rmb.ca for more information. 

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Tags : RMB, Foundation Research