Bell Media Radio Plus
Bell Media Radio Plus
Resources - 2011 December 12

"WHAT HAPPENS WHEN THE SPOTS COME ON? : 2011 EDITION"

RADIO DELIVERS 93% OF ITS LEAD-IN AUDIENCE

The 2011 Study conducted by Arbitron, Media Monitors and Coleman Insights is a comprehensive update of the landmark 2006 Study on radio audience behaviour during commercial breaks. The analysis demonstrates how radio constantly replenishes its audience. Results are based on PPM data tracking of nearly 18 million commercial breaks containing 62 million minutes of commercials airing over a 12-month period on 866 stations in the 48 US PPM Markets. "This new report provides detailed evidence showing Radio does a remarkable job of delivering audience during commercial breaks".
Access the White Paper.  

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Tags : Arbitron, Radio Study

Feature - 2011 November 14

GET MORE BY SPENDING LESS

ASTRAL RADIO DEALS IS THE WEEKLY APPOINTMENT TO GREAT DEALS

The all-new astralradiodeals.com / aubainesastralradio.com launched November 9th with 50% discounts offered by participating advertisers in the Montreal & Quebec City markets. The service will be introduced gradually via all 83 Astral Radio stations across 48 markets. On-air :10 & :30 spots, promotional web banners and the Astral Radio station newsletters will drive traffic to the 'Deals of the Week' offered every Wednesday between 10am and 6pm. Advertisers' websites are accessible via the offer in addition to the description and location details. Win-Win for advertisers and radio listeners.   

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Tags : astralradiodeals.com

Feature - 2011 October 19

HORRIBLE BOSSES TOSSED OUT OF A PLANE!

104-9 VIRGIN RADIO'S PEPPER & DYLAN PICK THE WORST OF THE WORST

"He always complains of the noise 'Shut that radio off and get yourself back to work!" - reason enough to toss him from a plane. Listeners went to 1049VirginRadio.com to nominate Edmonton's most horrible bosses to be tossed from 10,000 feet... the only way out was to donate to the Canadian Breast Cancer Foundation. Two bosses backed out, raising $500 for the foundation and possibly firing their nominators! Brand Director, Tammy Cole pictured here, was tossed by Robbie the Intern. See the video on demand of 'Toss Your Boss!'

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Tags : Edmonton, Virgin Radio, Pepper & Dylan

Press Releases - 2011 October 04

ASTRAL RADIO TO GUARANTEE 95% GRP DELIVERY IN PPM MARKETS

AND... OFFERS A NEW 'FLEXIBLE' CANCELLATION POLICY

 Video launch of the Astral Radio exclusive offer to advertisers: Accountability - Confidence - Leadership - Partnership. 
"Trust - of our clients and in our product - is paramount at Astral Radio. Our objective is to deliver results. You have our word on it!"
Press Release.

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Tags : Astral Radio, Guarantee, PPM

Press Releases - 2011 August 02

ASTRAL RADIO PLUS OPENS CALGARY SALES OFFICE

WELCOME BACK HILARY!

Fast forward about five years or so... name change from Hilary Pickering to Hilary Whyte... replace the baseball cap with a cowboy hat and you have the new National Sales Manager - Alberta, for the brand-new Astral RadioPlus Calgary Sales Office. Hilary pictured here at a staff summer party circa 2005, is in place already having most recently been the Retail Sales Manager for Astral Radio Calgary. Back in the day - Hilary transitioned from a successful stint in New Business Development to being one of the top National Account Managers in the Toronto office before heading West.  A welcome return to the Astral RadioPlus Team - Congratulations Hilary!

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Tags : Calgary, Astral RadioPlus