Bell Media Radio Plus
Bell Media Radio Plus
Feature - 2012 October 01

MONTREAL IS OUR DANCE FLOOR

NEW VIRGIN RADIO 96 CAMPAIGN

Astral Out-Of-Home digital network sets the stage for the 3D billboard execution in the heart of the city; featuring a headphone-wearing DJ in front of the glitter background that displays real-time songs playing on Virgin Radio 96. The image campaign developed by Montreal agency BCP, promotes the Virgin brand as "Hits that are always a beat ahead" and "Montreal is a party and we are your DJ" features 15-second TV spots airing on CTV, Cineplex theatre screens and the Internet. Virgin Radio 96 dominates the English Radio Market with an average daily reach of 39% of Anglophones 18-54; daily full coverage reach of 600,000+ and 29% weekly market share of tuning [BBM-PPM R03/2012 May 28-August 26, 2012]

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Tags : Virgin Radio, Montreal

Press Releases - 2012 August 31

THE AIRWAVES IN WINNIPEG WILL NEVER BE THE SAME

103.1 VIRGIN RADIO IS WINNIPEG'S ALL NEW #1 HIT MUSIC STATION

More hit music. More fun. And now, one of the largest radio movements on the planet has Winnipeg joining its ranks with the all-new #1 hit music station 103.1 Virgin Radio. The new Virgin Radio Street Team will be "Paying It Forward"; paying for gas fill-ups, covering tabs at the bar... letting everyone know that the hottest radio station in town just got hotter! Sharon Taylor, Vice-President and General Manager: "Credit has to go to Ace Burpee (host of Winnipeg's #1 morning show) who started the ball rolling this summer. Ace is a Richard Branson fan and knew that the values of the Virgin Radio brand matched the values that are also important to Winnipeg. We're all very excited, a Virgin Radio station in Winnipeg puts us on the Virgin worldwide map, allowing us to bring even more exciting artists, contests and fun to music fans in Winnipeg. We're incredibly pumped!" Link to Ace Burpee's Interview with Sir Richard Branson

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Tags : Virgin Radio, Winnipeg

Press Releases - 2012 August 21

ARRIVAL OF NON-STOP COMEDY RADIO IN HAMILTON

FORMAT FLIP FROM 820 CHAM COUNTRY TO FUNNY 820

Launching at 8:20am, FUNNY 820 will feature non-stop comedy programming delivered by the best stand-up comics in the world. 820 is the second Astral Radio station to embrace the all-comedy format, following the successful launch of London, Ontario's FUNNY 1410 earlier this year. Former CHAM morning man Mike Nabuurs assumes the role of 'Ambassador of Funny' adding his personal brand of humour to the ongoing antics on FUNNY 820 on-air, on-line and on-the-streets!

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Tags : Hamilton, Comedy Radio

Press Releases - 2012 August 17

Canada's Virgin Radio Network Extends to London, Ontario

More Hit Music. More Entertainment. More Fun.

As of now, the largest radio movement on the planet makes London its new home with the all-new #1 hit music station 97-5 Virgin Radio.  Set to deliver the top 40 music format to London listeners with the true excitement and energy of the premium international Virgin Radio brand.  

97-5 Virgin Radio will entertain London 24/7 with the biggest promotions, the best personalities – including star host Ryan Seacrest and Canadian DJs Angry Kids – a new interactive web platform, a vibrant new street team and more. In the coming weeks, along with the hit music, Virgin Radio will be announcing a brand new talent line-up featuring what will undoubtedly be London’s new #1 morning show. Access Press Release 

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Tags : Virgin Radio, London

Press Releases - 2012 January 03

NEW YEAR - NEW RADIO FORMAT

CANADIAN DEBUT OF COMEDY RADIO IN LONDON, ONTARIO

Oldies 1410 (CKSL), an Astral Radio property, became FUNNY 1410 on New Year's Day 2012. Canada's first all comedy station featuring the biggest names in stand up from Canada and around the world. Fast moving and topical, it is patterned after a comedy club approach (Press Release). "Our goal is to deliver a laugh a minute, and we'll be able to do this, 24/7! We will provide great content through the airwaves, as well as online with the launch of www.funny1410.ca. We are delighted that this new brand will enable advertisers to explore new creative paths" - Tom Cooke, Executive Vice President, General Manager, Astral Radio London.

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Tags : Comedy Radio, London