Bell Media Radio Plus
Bell Media Radio Plus
Resources - 2011 December 12

"WHAT HAPPENS WHEN THE SPOTS COME ON? : 2011 EDITION"

RADIO DELIVERS 93% OF ITS LEAD-IN AUDIENCE

The 2011 Study conducted by Arbitron, Media Monitors and Coleman Insights is a comprehensive update of the landmark 2006 Study on radio audience behaviour during commercial breaks. The analysis demonstrates how radio constantly replenishes its audience. Results are based on PPM data tracking of nearly 18 million commercial breaks containing 62 million minutes of commercials airing over a 12-month period on 866 stations in the 48 US PPM Markets. "This new report provides detailed evidence showing Radio does a remarkable job of delivering audience during commercial breaks".
Access the White Paper.  

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Tags : Arbitron, Radio Study