Bell Media Radio Plus
Bell Media Radio Plus
Industry - 2013 July 02

TRANSACTION TO UNITE ASTRAL AND BELL MEDIA MOVING FORWARD

JUNE 28, 2013 - BCE NEWS RELEASE

      

     Direct link to BCE News Release 


 

 

  • Good news for consumers and creators as Bell Media readies significant new investment in Canadian content.
  • Revitalizes competition in Canadian broadcasting, especially in Québec, meaning more content and delivery choices for consumers.
  • TSN Radio 690 will continue to serve the passionate sports fans of Montréal.
  • Bell's all-cash acquisition of Astral to close on July 5, 2013.

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Tags : Bell Media, Astral, Bell-Astral Transaction

Press Releases - 2013 April 16

ASTRAL AT YOUR FINGERTIPS

ONE GIANT TOOLBOX

Download our new B2B app and you could end up at the 2013 Cannes Lions International Festival of Creativity! The contest to win an all-expense paid trip runs from now until May 10th, 2013. Aggregating news from Astral's various business units, its many features include client case studies, an events calendar, tons of information & tools to keep you in the know.

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Tags : Astral, B2B, mobile

Industry - 2013 March 05

AN OPEN LETTER TO OUR CLIENTS

BELL-ASTRAL TRANSACTION

An Open Letter to our clients regarding the announcement of the Competition Bureau's approval of the Bell-Astral transaction.

Mario Cecchini, Senior Vice President
Sales and Marketing
Astral Radio

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Industry - 2012 June 18

ASTRAL TAKES ON CANNES' COLOURS

RADIO PROJECTS AT THE LIONS

The 59th International Festival of Creativity is underway in Cannes from June 17th to 23rd, and Astral is proud to report back on all of the action. We invite you to consult the 'Astral TVPlus Blogue', Twitter or facebook account to follow the coverage. Link to read about two examples of outstanding media creativity cases in radio. Some of the articles will also be featured in Infopresse's special daily Cannes newsletters, for which Astral is the presenting Sponsor. Cannes Lions 2012 entries reached an all-time high with over 34,000 entries across 15 categories from 87 countries; an overall increase of 19%. Radio Lions +31% with 1784 entries versus 1363 in 2011.

Fingers crossed for 'McTRAFFIC' to win the 'Best Use Of Audio': McDONALD'S CANADA, OMD CANADA (Toronto) and Astral RadioPlus. Seven of 76 entries were short-listed for the category. Impressive!
Congratulations to Murray Christenson, Vice President Media Creativity, and everyone involved in bringing McTraffic to the Astral Radio airwaves.

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Feature - 2012 April 03

ASTRAL HIGHLIGHTS MEDIA CREATIVITY IN LATEST TRADE CAMPAIGN

WEB BASED CAMPAIGN PLAYS ON STEREOTYPES OF OUR INDUSTRY

Following the success of last year's national trade advertising campaign "Media is the New Creative", the media creatives are back in a video series permitting us to 'read into the minds of all the players'; be they media, creative, account services or the client. <<This isn't a chinese buffet>>

The rapid evolution of today's media landscape is transforming the media planner's role. As a result, readymade media buying solutions simply no longer suffice and media planning has attained creativity in its own right. "Being at the table at the onset of the ideation stage, media planners have greater influence on the direction of campaigns, and need both imaginative and knowledgeable partners who will collaborate with them in pushing the boundaries. We at Astral want to be that partner, capable of combining the extended consumer research and creativity of our multiplatforms." 

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Tags : Astral, B2B, Media Creativity