Bell Media Radio Plus
Bell Media Radio Plus
Resources - 2015 April 10

MAKE IT ON THE PODIUM

A CONSIDERATION STRATEGY FOR YOUR BRAND

Bell Media reveals findings from a new self-commissioned study demonstrating the positive impact of sentiment-driven media on automobile consideration and sales. The research demonstrates that broadcast channels drive the buzz that lead brands to top 3 consideration. TV and radio achieved the highest return on advertising investment of demand-generating media. Infographic: 'Which media are driving sales for automotive?'

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Tags : Automotive, ROI, multi-platform