Bell Media Radio Plus
Bell Media Radio Plus
Press Releases - 2013 April 16

ASTRAL AT YOUR FINGERTIPS

ONE GIANT TOOLBOX

Download our new B2B app and you could end up at the 2013 Cannes Lions International Festival of Creativity! The contest to win an all-expense paid trip runs from now until May 10th, 2013. Aggregating news from Astral's various business units, its many features include client case studies, an events calendar, tons of information & tools to keep you in the know.

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Tags : Astral, B2B, mobile

Feature - 2012 April 03

ASTRAL HIGHLIGHTS MEDIA CREATIVITY IN LATEST TRADE CAMPAIGN

WEB BASED CAMPAIGN PLAYS ON STEREOTYPES OF OUR INDUSTRY

Following the success of last year's national trade advertising campaign "Media is the New Creative", the media creatives are back in a video series permitting us to 'read into the minds of all the players'; be they media, creative, account services or the client. <<This isn't a chinese buffet>>

The rapid evolution of today's media landscape is transforming the media planner's role. As a result, readymade media buying solutions simply no longer suffice and media planning has attained creativity in its own right. "Being at the table at the onset of the ideation stage, media planners have greater influence on the direction of campaigns, and need both imaginative and knowledgeable partners who will collaborate with them in pushing the boundaries. We at Astral want to be that partner, capable of combining the extended consumer research and creativity of our multiplatforms." 

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Tags : Astral, B2B, Media Creativity

Feature - 2011 March 09

'MEDIA PEOPLE - CREATIVES WHO LUNCH WITH CLIENTS'

ASTRAL'S NEW B2B CAMPAIGN - NEWCREATIVE.CA

Media Creativity in action.
Astral's new B2B campaign takes a tongue-in-cheek approach by depicting well-known "creative stereotypes" in humourous videos to demonstrate how media planners are the 'new creatives' of the advertising industry. Social media & web banner ads direct to view the series including 'the media donna'. Not to be overlooked is the special Marketing parody with Rethink Founder Chris Staples; "Why I'm becoming a media planner".  The Radio section of the astral.com website now features examples of 'Creativity' success stories; english version: Joseph Abboud Collection Launch, Orville Redenbacher's, McDonald's and VIA Rail. 
"More ways to help Media People be their creative best."     

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Tags : Astral, B2B, Media Creativity