Bell Media Radio Plus
Bell Media Radio Plus
Feature - 2012 December 03

NOEL C'EST ROUGE! CHRISTMAS IN QUEBEC IS ROUGE FM!

ROUGE CAFE ADVENT CALENDAR BRINGS HOLIDAY CHEER EVERYDAY

Tis the season for the Rouge FM radio network in Quebec. The Advent Calendar returns to Rouge Cafe; each day a virtual "present" is opened to reveal the select listener who is then contacted on-air. Participants who have shared their personal stories are the recipients of gifts from sponsors; partner 'Place Longueil', and even the generosity of listeners who pledge cash donations to help make Christmas brighter for those who need a lift for the holiday season. Contests in December: Marina's Exclusive Christmas Concert, "Ensemble pour Noel" : Air Canada & l'Auberge St-Gabriel sponsored 'Home for the Holidays'.    

Fall 2011 marked the first BBM Ratings release for the newly branded  Rouge FM network in August 2011. A year later, the BBM Diary Fall 2012 Survey results indicate 15% higher weekly AQH tuning by Females 25-54 combined markets: Drummondville, Ottawa-Gatineau, Quebec City, Rimouski, Saguenay, Sherbrooke & Trois-Rivieres (Mon-Sun 5a-1a). 107,3 Rouge FM Montreal Franco: +20% Increase CTRL AMA RO312 Summer 2012 vs. R0411 Fall 2011. 

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Tags : ROUGE fm, BBM Diary

Resources - 2010 August 23

NEW RADIO FORMATS FOR THE 2010-11 BROADCAST YEAR

+ UPDATES TO STANDARD DEFINITIONS

BBM Canada Press Release outlines the description of the format categories for radio effective with the Fall 2010 Radio Survey. Included recommended changes to several existing groups to better distinguish format groupings and the addition of three new options: Classic Alternative, All News and Adult Album Alternative (AAA).

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Tags : Radio Formats, BBM

Industry - 2009 December 08

FALL 2009 - BBM CANADA DIARY-HARMONIZATION

CHECKLIST OF CHANGES TO DEMOGRAPHICS REPORTING

Fall 2009 BBM Survey Release is December 10th.
Here is a checklist to take note of the updated RADIO diary demographic profile information:
Education has been replaced by two questions "What was the highest level of education completed?" and "In the past 12 months have you attended school, college, CEGEP or university?" 
> Household Income - There is a new income break for total annual household income ($125,00 - $149,000), the top level is now $150,000 or more.
> Marital Status - Answer option 'engaged to be married' has been deleted.
> Non-Working Category - Previously respondent status of those employed or working less than 30 hours per week, now applies to 20 hours per week or less.

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Tags : BBM Diary, Demographics