Bell Media Radio Plus
Bell Media Radio Plus
Press Releases - 2012 May 02

ASTRAL RADIO HELPS 'BREAKFAST CLUBS OF CANADA' TO SHINE

'HELP THEM SHINE!' CAMPAIGN RAISES $2.9 MILLION

A tremendous success for Breakfast Clubs of Canada in partnership with Walmart Canada to exceed their goal of $2.5million by raising $2.9million during the 'Help Them Shine!' campaign that took place February 16 to March 11, 2012. Funds raised go to support and launch new in-school breakfast programs. Astral Radio executed a customized Media Creativity program in 12 markets on 28 stations across Canada. The collective participation of all the radio stations supported the initiative to create awareness and promote the annual fund-raising with the help of spokesperson Arlene Dickinson (of Dragon's Den fame) - link to audio clip. Listeners were encouraged to buy $1 bookmarks at their local Walmart store. This included PSA's, live mentions/liners, interviews, remotes plus station website special event sections, digital ads & e-newsletters. In addition, other generous sponsors directed a portion of sales during the campaign.

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Tags : Breakfast Clubs Of Canada, Charity

Feature - 2009 February 05

BREAKFAST CLUBS OF CANADA

THE TASTE FOR LEARNING TOUR '09

As the major media sponsor, Astral Media Radio stations in six major cities are taking part in promoting the BREAKFAST CLUBS OF CANADA fundraising campaign that begins February 19th. The "Taste for Learning Tour" kicks off on February 10th. A specially-designed 53-foot-long truck will head west from Boucherville making stops in six major cities: Montreal, Ottawa, Toronto, Regina, Calgary and Vancouver, to promote the fundraising campaign. At each stop, the general public is invited to drop by to meet Astral Media Radio Morning Show Hosts and receive one of the 1,500 breakfast bags filled with Breakfast Clubs of Canada partner products. The campaign is being supported on-air and via Astral Media Radio station websites.

 

Click here for "Taste for Learning Tour" dates.  

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Tags : Breakfast Clubs of Canada, Astral Media Radio, Social Responsibility, Charity