Bell Media Radio Plus
Bell Media Radio Plus
Feature - 2013 October 17

THANKSGIVING 12 HOUR FOOD BANK DRIVE IN BROCKVILLE

103.7 BOB-FM AND 104.9 JRFM MORNING SHOWS TEAM UP TO FILL-UP

Taking place over two days leading up to the Thanksgiving weekend, 103.7 BOB-FM Bob's Breakfast with Jamieson & Jenn kicked off the first ever "Fill Up" on Thursday, October 10th broadcasting live for 12 hours at Real Canadian Superstore. Then on Friday, 104.9 JRFM's The Breakfast Club with Bruce & Taylor rounded out the two-day food drive and fundraiser, broadcasting live from Brett's valu-mart for 12 hours in the Brockville Shopping Centre. Taylor is pictured here with the generous donation from Sherwood Park Manor of 28 food bags. The first ever live-to-air 'Fill-Up' event helped the Brockville and Area Food Bank to raise over 24,000lbs of food and $29,000 cash. Special guests included Brockville Mayor Dave Henderson, MP Gord Brown, MPP Steve Clark, local police, fire fighters, cheerleaders, pirates (yes really) and players from the Brockville Braves. Volunteers from the local Rotary Clubs stepped up to collect and sort all of the donations, local schools also participated in the food drive.

"We are proud to support our community, and it was our privilege to unite with our loyal listeners, clients, and residents across Brockville with a live-to-air, two-day event, held in the spirit of giving back," said Scott McGregor, Program Director, Bell Media Brockville.

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Tags : Brockville, Charity, Social Responsibility

Press Releases - 2012 May 02

ASTRAL RADIO HELPS 'BREAKFAST CLUBS OF CANADA' TO SHINE

'HELP THEM SHINE!' CAMPAIGN RAISES $2.9 MILLION

A tremendous success for Breakfast Clubs of Canada in partnership with Walmart Canada to exceed their goal of $2.5million by raising $2.9million during the 'Help Them Shine!' campaign that took place February 16 to March 11, 2012. Funds raised go to support and launch new in-school breakfast programs. Astral Radio executed a customized Media Creativity program in 12 markets on 28 stations across Canada. The collective participation of all the radio stations supported the initiative to create awareness and promote the annual fund-raising with the help of spokesperson Arlene Dickinson (of Dragon's Den fame) - link to audio clip. Listeners were encouraged to buy $1 bookmarks at their local Walmart store. This included PSA's, live mentions/liners, interviews, remotes plus station website special event sections, digital ads & e-newsletters. In addition, other generous sponsors directed a portion of sales during the campaign.

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Tags : Breakfast Clubs Of Canada, Charity

Industry - 2011 May 02

'NATIONAL DAY OF CARING FOR KIDS RADIOTHON' : THURSDAY, MAY 5TH

OVER 20 HOSPITALS & CARE FACILITIES TO BENEFIT

Over 60 Astral radio stations across Canada will be taking part in this national broadcast event on Thursday May 5th from 6am-6pm. Thousands of people are involved in this project to generate substantial funds to support local care facilities; last year's total exceeded $7 Million directed to Children's Miracle Network & other children's charities. (Photo Credit: SickKids 2010)

The goal is always to raise more. Donations can be made via the Astral Radio online properties until May 8th. Fundraising is already in high-gear with postings on
the official facebook page; news of local market fundraising & location of the live broadcasts. And many examples of the types of compelling real stories you will hear the day of the radiothon. To demonstrate, here is a 2011 Crystal Awards PSA 'Silver' winning entry - Astral Radio Calgary 'My Brother's Waiting for You in Heaven'... you will be moved to tears. Please give generously.   

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Tags : Astral, Radiothon, Charity, Kids

Feature - 2010 April 06

ASTRAL MEDIA'S NATIONAL DAY OF CARING FOR KIDS RADIOTHON

APRIL 29, 2010 - LET'S MAKE IT A RECORD YEAR!

Thursday April 29th from 5:30am to 6:00pm, more than 50 ASTRAL RADIO stations will take part in raising MILLIONS of Dollars for Children’s Hospitals and pediatric health centres across the country. Last year the 2009 Radiothon collected over $7Million in donations; the largest sum ever raised in a single-day radiothon in Canada. To kickstart fundraising many ASTRAL stations are encouraging listeners to sign up to be official Change Crusaders / Bandits to “loot spare change” from family, friends, classmates & co-workers as a fun way to raise funds and make a big difference. Join the cause now and become a fan on facebook.

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Tags : Astral Media, Radiothon, Social Responsibility, Charity

Feature - 2009 May 04

$7,175,952 RAISED FROM ONE-DAY NATIONAL CARING FOR KIDS RADIOTHON

THE LARGEST AMOUNT RAISED FROM A ONE-DAY RADIOTHON EVENT IN CANADA.

On Thursday April 30th, fifty radio stations in 28 cities across Canada took part in the Astral Media National Day of Caring for Kids Radiothon to benefit 20 children’s hospitals and health care facilities across the country. Access the Astral Media PRESS RELEASE.

 

To see a wonderful photo montage of the event visit the FLICKR webpage: http://tinyurl.com/flickrradiothon (Photo- Radiothon Montréal)

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Tags : Astral Media, Radiothon, Social Responsibility, Charity