Bell Media Radio Plus
Bell Media Radio Plus
Industry - 2009 December 08

FALL 2009 - BBM CANADA DIARY-HARMONIZATION

CHECKLIST OF CHANGES TO DEMOGRAPHICS REPORTING

Fall 2009 BBM Survey Release is December 10th.
Here is a checklist to take note of the updated RADIO diary demographic profile information:
Education has been replaced by two questions "What was the highest level of education completed?" and "In the past 12 months have you attended school, college, CEGEP or university?" 
> Household Income - There is a new income break for total annual household income ($125,00 - $149,000), the top level is now $150,000 or more.
> Marital Status - Answer option 'engaged to be married' has been deleted.
> Non-Working Category - Previously respondent status of those employed or working less than 30 hours per week, now applies to 20 hours per week or less.

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Tags : BBM Diary, Demographics