Bell Media Radio Plus
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Resources - 2012 March 25

ASTRAL'S DIGITAL MONITOR

MARCH 2012: DIGITAL STATS CHEAT SHEETS

The Internet is the most measurable medium, but with the abundance of data, determining which stats to select can be a challenge. The March 2012 issue of Astral's Digital Monitor aggregates the most essential online statistics into a series of 'cheat sheets'. Sourcing information from comScore, IAB and Ipsos, the sheets provide an at-a-glance look at Canadians' online and mobile habits. The continued strength of ASTRAL RADIO's online properties and the recent successes in MOBILE and On-Demand Streaming are also profiled.

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Press Releases - 2012 February 01

ASTRAL RADIO LAUNCHES ON-DEMAND DIGITAL MUSIC SERVICE

NEW AND INNOVATIVE PLATFORMS TO DISCOVER AND SHARE MUSIC

On-Air, Online, On-Site > On-Demand.
Astral Radio is the first radio broadcaster in Canada to offer this interactive and entertaining on-demand music and music video streaming service. An extension of top-performing radio brands; the NRJ network, Virgin Radio stations, HOT 103 and the Sun FM network, targeted to Astral's connected audience. Available online now via radio station websites, the service will be offered for mobile devices this spring.
Access
Press Release for more details & direct links to the on-demand player.

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Tags : On-demand Player, Digital Music Service

Resources - 2012 January 27

ASTRAL'S DIGITAL MONITOR

JANUARY 2012: SMS'ING WITH THE JOCKS

According to the Canadian Wireless Telecommunications Association (CWTA), the number of wireless subscribers has increased by 39% since 2006; however the number of text messages sent has grown by a remarkable 1,400% over that same period. The January 2012 edition of Astral's Digital Monitor profiles the 'TXT-ERS' and further explores the en-masse adoption of texting as a communication tool. ASTRAL can help advertisers leverage the existing relationship established through SMS technology and ad fun and interactivity to any campaign - please contact us for more details.

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Resources - 2011 November 18

ASTRAL'S DIGITAL MONITOR

NOVEMBER 2011: CHRISTMAS WISH LIST

The holiday season is upon us, and for Canadian retailers this means BIG business. According to Deloitte's 2011 Holiday Outlook Survey, 45% of Canadians plan on doing some holiday shopping online. This issue of the Digital Monitor profiles the 'online shopper' and highlights holiday e-commerce trends. Contact us to tap into Astral Radio's X-mas themed mobile/online content.

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Resources - 2011 October 21

ASTRAL'S DIGITAL MONITOR

OCTOBER 2011: AUDIO STREAMERS

According to the Media Technology Monitor (MTM), 30% of all Canadian Adults listened to streaming audio in the past month. The October 2011 issue of the Digital Monitor profiles the 'Online Streamer' including insights into the behaviour and habits of this user segment. ASTRAL RADIO is successfully engaging 'streamers' via the 83 radio stations' websites by offering superior quality content.
To be added to the e-distribution list or if you have any comments or suggestions for future issues - please contact us: info@astralradioplus.com

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