Bell Media Radio Plus
Bell Media Radio Plus
Press Releases - 2012 December 11

SEARS GREAT DAY - SATURDAY, DECEMBER 15TH

COAST-TO-COAST ASTRAL RADIO PROMOTION

Astral RadioPlus, in conjunction with Sears Canada is unveiling, today, the country's single largest ever radio/retail partnership promotion. Press Release

All of Astral's 84 radio stations across Canada are executing on on-air, online, on-site and mobile program in both official languages, rallying listeners behind Sears National Great Day, on Saturday, December 15, 2012.

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Tags : SEARS, Media Creativity, National Sales

Feature - 2012 May 24

SEARS CANADA DUAL STRATEGY FOR SPRING

ASTRAL RADIO MEDIA CREATIVITY CUSTOM CAMPAIGNS

This Spring, 31 RADIO Stations in 23 cities across Canada will feature the customized promotions developed by Astral RadioPlus Media Creativity with Vizeum Canada, to positon Sears Canada as the retail destination for Spring Outdoor Items and Fashion essentials. 'Sears Backyard Blitz' hosted on each station website, is an engaging online interactive game designed to showcase Sears products in a 'virtual backyard'. Players are qualified to win a $2,500 Sears gift card. The 'Sears Look Reports' is a series of 60-second Fashion Trends vignettes featuring Sears Trend Director Cynthia Florek in English and Isabelle Paquette in French.  Press Release

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Tags : SEARS, Media Creativity, National Sales

Feature - 2012 April 03

ASTRAL HIGHLIGHTS MEDIA CREATIVITY IN LATEST TRADE CAMPAIGN

WEB BASED CAMPAIGN PLAYS ON STEREOTYPES OF OUR INDUSTRY

Following the success of last year's national trade advertising campaign "Media is the New Creative", the media creatives are back in a video series permitting us to 'read into the minds of all the players'; be they media, creative, account services or the client. <<This isn't a chinese buffet>>

The rapid evolution of today's media landscape is transforming the media planner's role. As a result, readymade media buying solutions simply no longer suffice and media planning has attained creativity in its own right. "Being at the table at the onset of the ideation stage, media planners have greater influence on the direction of campaigns, and need both imaginative and knowledgeable partners who will collaborate with them in pushing the boundaries. We at Astral want to be that partner, capable of combining the extended consumer research and creativity of our multiplatforms." 

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Tags : Astral, B2B, Media Creativity

Feature - 2011 March 09

'MEDIA PEOPLE - CREATIVES WHO LUNCH WITH CLIENTS'

ASTRAL'S NEW B2B CAMPAIGN - NEWCREATIVE.CA

Media Creativity in action.
Astral's new B2B campaign takes a tongue-in-cheek approach by depicting well-known "creative stereotypes" in humourous videos to demonstrate how media planners are the 'new creatives' of the advertising industry. Social media & web banner ads direct to view the series including 'the media donna'. Not to be overlooked is the special Marketing parody with Rethink Founder Chris Staples; "Why I'm becoming a media planner".  The Radio section of the astral.com website now features examples of 'Creativity' success stories; english version: Joseph Abboud Collection Launch, Orville Redenbacher's, McDonald's and VIA Rail. 
"More ways to help Media People be their creative best."     

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Tags : Astral, B2B, Media Creativity

Feature - 2010 May 03

ASTRAL "RADIO CREATIVITY" AT ITS BEST

ANOTHER TROPHY FOR BANQUE LAURENTIENNE 2009 CAMPAIGN

"Les Visites Libres Banque Laurentienne' radio campaign from March 2009 has been recognized by the 'Infopresse Prix Media' as the best in the RADIO category. ASTRAL was a proud sponsor of the prestigious awards ceremony that took place at Montreal's Centre Mont-Royal on April 28th. The campaign also won Gold at the 'Media Innovation Awards' held in November 2009 in Toronto. The two-hour exclusive radio program designed to reach prospective first-time home buyers was a collaboration between Bleublancrouge Media, Astral Media Mix and Astral Media Radio Creativity. Banque Laurentienne monopolized the peak "Open House" 2pm to 4pm time slot on the two best performing stations for the target market; NRJ 94.3 (French) & Virgin Radio 96 (English) for six straight Sundays. The strategy to promote their 5% cash-back mortgage offering included an assortment of vignettes & branded entertainment segments.

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Tags : Awards, Media Creativity