Bell Media Radio Plus
Bell Media Radio Plus
Feature - 2012 October 01

MONTREAL IS OUR DANCE FLOOR

NEW VIRGIN RADIO 96 CAMPAIGN

Astral Out-Of-Home digital network sets the stage for the 3D billboard execution in the heart of the city; featuring a headphone-wearing DJ in front of the glitter background that displays real-time songs playing on Virgin Radio 96. The image campaign developed by Montreal agency BCP, promotes the Virgin brand as "Hits that are always a beat ahead" and "Montreal is a party and we are your DJ" features 15-second TV spots airing on CTV, Cineplex theatre screens and the Internet. Virgin Radio 96 dominates the English Radio Market with an average daily reach of 39% of Anglophones 18-54; daily full coverage reach of 600,000+ and 29% weekly market share of tuning [BBM-PPM R03/2012 May 28-August 26, 2012]

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Tags : Virgin Radio, Montreal

Feature - 2011 March 09

RIHANNA - THE LOUD TOUR 2011 COMING TO MONTREAL

ASTRAL EXCLUSIVE SPONSORSHIP PACKAGE

Teamed with LIVE NATION, Astral has secured all-access to Rihanna's highly anticipated LOUD concerts in Montreal June 10th & 11th.  Promotional package created for an exclusive advertiser is rich with extras including a chance to meet the superstar at a VIP Party. English & French RADIO includes pre-recorded promos, live mentions & draws on VIRGIN RADIO 96 & NRJ! Extensive coverage via Astral Out-Of-Home Horizontal & Vertical placement, SMS campaign & radio stations websites contest ad carousel PLUS premium tickets > find out more: sales@astralradioplus.com

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Tags : Sponsorship, Montreal, Concert

PPM - 2009 June 11

MONTREAL PPM RESULTS WEBCAST

ASTRAL MEDIA RADIO RESEARCH - EXCLUSIVE PRESENTATION

You can now view a webcast analysis of the latest PPM radio results for the Montreal market. Alicia Olson-Keating, General Manager - Research & Marketing Services, reviews the ratings for the Anglo & Franco markets. This analysis, shown ‘live’ online June 11th, is the third release of Montreal PPM summary data and measures audience tuning from March 1, 2009 to May 30, 2009.

 

Alicia also provides viewers with an update on PPM implementation in Vancouver, Edmonton, Calgary and Toronto, the four markets that are next to launch this new ratings measurement system in September 2009.

 

The webcast can be viewed at http://survey.astralmediaradio.ca.

Click here to download the presentation: 3rd PPM 13-week Summary MTL   

 

Need more info about PPM?

You can access a series of PPM Information Capsules developed by Astral Media Radio for advertisers, agencies and the communications industry. 

http://infoppm.astralmediaradio.ca. 

 

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Tags : PPM Survey Results, Montreal, Webcast

PPM - 2009 March 12

ASTRAL MEDIA RADIO RESEARCH - EXCLUSIVE PRESENTATION

WEBCAST ANALYSIS OF LATEST MONTREAL RADIO PPM RESULTS

Replay broadcast... the 'live' webcast analysis that took place March 12th, is available online via survey.astralmedia.radio.ca. It is the third installment of live PPM Survey analysis webcasts presented by the Astral Media Radio Research team. Mike Mohammed, Marketing & Research Analyst, unveiled the BBM Canada's summary PPM data results for December 1, 2008 to March 1, 2009. Mike's presentation included a quick review of PPM and the Montreal radio landscape, followed by the results by daypart tuning and commercial market share for the Franco & Anglo markets. First results for the newly branded VIRGIN RADIO 96 (CJFM-FM) were very positive, the Montreal Anglo 18-49 market share increased from 29% to 32% and 25-54 secure at 27% from 26%, compared to the previous 13-week period September 1 to November 30, 2008.

Click here to download the presentation: [2nd PPM 13-Week Summary MTL] 

Reminder about the Astral Media Radio PPM Information capsules developed especially for advertisers, agencies and the communications industry. Topics include "Planning a radio campaign with PPM" and "PPM versus diaries", discover them or watch them again at infoppm.astralmediaradio.ca.  

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Tags : PPM Survey Results, Montreal, Webcast