Bell Media Radio Plus
Bell Media Radio Plus
Press Releases - 2011 August 18

ALL THE MUSIC. ONE COLOUR. ROUGE FM

ASTRAL RADIO REBRANDS THE ROCK DETENTE NETWORK

Revitalized image for the radio network of nine stations across the province of Quebec known for 20 years as Rock Detente. ROUGE fm reflects the music-oriented content wanted by its target listeners; Females 35-44. 'Rouge/ Red because red is synonymous with vitality, love and passion, which are the values we represent : Authenticity / Vitality / Escape / Connection.' 
Official Press Release and link to view the online announcement of the 4pm launch by Mario Cecchini, Senior Vice-President, Sales & Marketing, and Chloe Boissonnault, Senior Director, Communications & Marketing at Astral Radio.

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Tags : ROUGE fm, Quebec

Press Releases - 2011 August 02

THERE'S SOMETHING NEW IN THE AIR!

<< NEW >> ROCK DETENTE TO BE REVEALED AUGUST 18TH

Get ready for this exciting makeover; new exciting musical programming & lots of surprises! SUPER PARTY DE LA RENTRÉE will take place August 22nd at the Centre Bell in Montreal to celebrate the 'new colours' of RockDétente. IMA, Sylvain Cossette, Girls wanna have fun & Glass Tiger will be performing for 5,000 Invited RockDétente Listeners. Ça se fête!

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Tags : RockDetente, Quebec