Bell Media Radio Plus
Bell Media Radio Plus
Resources - 2015 April 10

MAKE IT ON THE PODIUM

A CONSIDERATION STRATEGY FOR YOUR BRAND

Bell Media reveals findings from a new self-commissioned study demonstrating the positive impact of sentiment-driven media on automobile consideration and sales. The research demonstrates that broadcast channels drive the buzz that lead brands to top 3 consideration. TV and radio achieved the highest return on advertising investment of demand-generating media. Infographic: 'Which media are driving sales for automotive?'

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Tags : Automotive, ROI, multi-platform

Industry - 2014 May 15

PAYBACK PER $1 AD INVESTMENT

IT ALL STACKS UP AS A SWEET STORY FOR RADIO

No matter the currency the return is impressive based on the results of recent studies featured in the Bell Media research compendium - Summary: 'Payback per $1 Ad Investment - Radio Multiplier ROI'

Findings include evidence of big returns for small outlays, leverage effect on other media and significant spikes in ROI during promotionally driven campaigns. Contact us for additional insights as to how RADIO can work for your media mix.

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Tags : Bell Media, ROI, Radio