Bell Media Radio Plus
Bell Media Radio Plus
Feature - 2012 December 03

NOEL C'EST ROUGE! CHRISTMAS IN QUEBEC IS ROUGE FM!

ROUGE CAFE ADVENT CALENDAR BRINGS HOLIDAY CHEER EVERYDAY

Tis the season for the Rouge FM radio network in Quebec. The Advent Calendar returns to Rouge Cafe; each day a virtual "present" is opened to reveal the select listener who is then contacted on-air. Participants who have shared their personal stories are the recipients of gifts from sponsors; partner 'Place Longueil', and even the generosity of listeners who pledge cash donations to help make Christmas brighter for those who need a lift for the holiday season. Contests in December: Marina's Exclusive Christmas Concert, "Ensemble pour Noel" : Air Canada & l'Auberge St-Gabriel sponsored 'Home for the Holidays'.    

Fall 2011 marked the first BBM Ratings release for the newly branded  Rouge FM network in August 2011. A year later, the BBM Diary Fall 2012 Survey results indicate 15% higher weekly AQH tuning by Females 25-54 combined markets: Drummondville, Ottawa-Gatineau, Quebec City, Rimouski, Saguenay, Sherbrooke & Trois-Rivieres (Mon-Sun 5a-1a). 107,3 Rouge FM Montreal Franco: +20% Increase CTRL AMA RO312 Summer 2012 vs. R0411 Fall 2011. 

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Tags : ROUGE fm, BBM Diary

Press Releases - 2011 August 18

ALL THE MUSIC. ONE COLOUR. ROUGE FM

ASTRAL RADIO REBRANDS THE ROCK DETENTE NETWORK

Revitalized image for the radio network of nine stations across the province of Quebec known for 20 years as Rock Detente. ROUGE fm reflects the music-oriented content wanted by its target listeners; Females 35-44. 'Rouge/ Red because red is synonymous with vitality, love and passion, which are the values we represent : Authenticity / Vitality / Escape / Connection.' 
Official Press Release and link to view the online announcement of the 4pm launch by Mario Cecchini, Senior Vice-President, Sales & Marketing, and Chloe Boissonnault, Senior Director, Communications & Marketing at Astral Radio.

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Tags : ROUGE fm, Quebec