Bell Media Radio Plus
Bell Media Radio Plus
Industry - 2014 May 15

PAYBACK PER $1 AD INVESTMENT

IT ALL STACKS UP AS A SWEET STORY FOR RADIO

No matter the currency the return is impressive based on the results of recent studies featured in the Bell Media research compendium - Summary: 'Payback per $1 Ad Investment - Radio Multiplier ROI'

Findings include evidence of big returns for small outlays, leverage effect on other media and significant spikes in ROI during promotionally driven campaigns. Contact us for additional insights as to how RADIO can work for your media mix.

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Tags : Bell Media, ROI, Radio

Feature - 2013 December 23

LOCATION, LOCATION, LOCATION

BELL MEDIA RADIO SALES - NEW COORDINATES

The Bell Media Sales teams including National Sales, Local Out Of Home Sales, CTV Toronto Local Sales and sales support departments have been relocated in Montreal and Toronto. As of December 23rd the national radio sales team in Toronto is at the new location at 50 Eglinton Ave. East (Yonge).

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Tags : Bell Media Radio Sales

Press Releases - 2013 September 30

TSN RADIO HITS THE AIR IN OTTAWA AND EDMONTON

NOW MAKING TSN RADIO AVAILABLE IN FIVE CANADIAN MARKETS

The Evolution of Sports Radio. TSN 1200 in Ottawa and TSN 1260 in Edmonton made their debut just before the launch of the 2013-14 NHL season on Monday. The two former 'TEAM' sports stations join existing TSN Radio branded local radio stations in Toronto (AM 1050), Montreal (AM 690) and Winnipeg (AM 1290). Access TSN article.

With TSN's roster of sports insiders, experts and analysts comes extended local coverage for huge sports markets. TSN 1200 Ottawa features 12 hours of Ottawa-focused weekday programming from 6am-6pm as well as play-by-play coverage of the Sens and Ottawa 67's hockey. Edmonton's Sports Leader is local from 6am to midnight with ESPN Radio programming overnight. TSN Mobile apps available for all TSN RADIO stations.

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Tags : TSN Radio

Press Releases - 2013 September 12

ALL COMEDY, ALL THE TIME WITH FUNNY 1060AM

CALGARY'S CLASSIC COUNTRY FLIPS TO STANDUP COMEDY 24/7

Calgary Commuters can now laugh to and from work by tuning to the hilarious new radio format that promises 24/7 standup comedy, including Jerry Seinfeld, Ellen DeGeneres, George Carlin, Chris Rock, Louis C.K., Sarah Silverman, and Dennis Miller. FUNNY 1060AM kicks off its side-splitting programming with the help from legendary funny man Tracy Morgan of 30 Rock fame, who will be performing five exclusive performances at The Laugh Shop.

"Our goal is to deliver a laugh a minute, and we'll be able to do this every minute of every day!" said Ross MacLeod, Brand Director, Bell Media Radio Calgary. "In between non-stop laughs, Funny 1060AM will offer live weather and traffic updates to help make the commute smooth for our listeners. We are excited to give Calgary something truly unique on the dial, and look forward to becoming Calgary's go-to station for the best stand-up performances from around the world. Hell, we might just become Calgary's second favourite radio station."

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Tags : Calgary, Comedy Radio

Resources - 2013 March 05

'RADIO ENGAGEMENT IN CANADA STUDY'

> RADIO CONTINUES TO BE A DAILY TOUCHSTONE

Commissioned by the Canadian Association of Radio Broadcasters, Vision Critical conducted a study in late 2012, to provide 'fresh and forward-looking insights into the role and relevance of radio to listeners and to advertisers in today's fast-changing media landscape'.

The full report is available at radioahead.ca along with the agency presentation 'Radio Ahead' developed with Lauren Richards of Pollin8 Communications Consulting, from the key findings of this study and others.

Jeff Vidler, Senior Vice President of Media and Entertainment Research at Vision Critical, who presented at the February 26th BRC (Broadcast Research Council of Canada) Event 'New Radio Research: Synergies Between On-line and Broadcast Radio', provides insight from the Study for the 'Broadcast Dialogue' feature: 'Broadcast Radio - at a dead end, or just another fork in the road?'

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Tags : Radio Study