Bell Media Radio Plus
Bell Media Radio Plus
Resources - 2013 March 05

'RADIO ENGAGEMENT IN CANADA STUDY'

> RADIO CONTINUES TO BE A DAILY TOUCHSTONE

Commissioned by the Canadian Association of Radio Broadcasters, Vision Critical conducted a study in late 2012, to provide 'fresh and forward-looking insights into the role and relevance of radio to listeners and to advertisers in today's fast-changing media landscape'.

The full report is available at radioahead.ca along with the agency presentation 'Radio Ahead' developed with Lauren Richards of Pollin8 Communications Consulting, from the key findings of this study and others.

Jeff Vidler, Senior Vice President of Media and Entertainment Research at Vision Critical, who presented at the February 26th BRC (Broadcast Research Council of Canada) Event 'New Radio Research: Synergies Between On-line and Broadcast Radio', provides insight from the Study for the 'Broadcast Dialogue' feature: 'Broadcast Radio - at a dead end, or just another fork in the road?'

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Tags : Radio Study

Resources - 2011 December 12

"WHAT HAPPENS WHEN THE SPOTS COME ON? : 2011 EDITION"

RADIO DELIVERS 93% OF ITS LEAD-IN AUDIENCE

The 2011 Study conducted by Arbitron, Media Monitors and Coleman Insights is a comprehensive update of the landmark 2006 Study on radio audience behaviour during commercial breaks. The analysis demonstrates how radio constantly replenishes its audience. Results are based on PPM data tracking of nearly 18 million commercial breaks containing 62 million minutes of commercials airing over a 12-month period on 866 stations in the 48 US PPM Markets. "This new report provides detailed evidence showing Radio does a remarkable job of delivering audience during commercial breaks".
Access the White Paper.  

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Tags : Arbitron, Radio Study