Bell Media Radio Plus
Bell Media Radio Plus
Industry - 2011 May 02

'NATIONAL DAY OF CARING FOR KIDS RADIOTHON' : THURSDAY, MAY 5TH

OVER 20 HOSPITALS & CARE FACILITIES TO BENEFIT

Over 60 Astral radio stations across Canada will be taking part in this national broadcast event on Thursday May 5th from 6am-6pm. Thousands of people are involved in this project to generate substantial funds to support local care facilities; last year's total exceeded $7 Million directed to Children's Miracle Network & other children's charities. (Photo Credit: SickKids 2010)

The goal is always to raise more. Donations can be made via the Astral Radio online properties until May 8th. Fundraising is already in high-gear with postings on
the official facebook page; news of local market fundraising & location of the live broadcasts. And many examples of the types of compelling real stories you will hear the day of the radiothon. To demonstrate, here is a 2011 Crystal Awards PSA 'Silver' winning entry - Astral Radio Calgary 'My Brother's Waiting for You in Heaven'... you will be moved to tears. Please give generously.   

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Tags : Astral, Radiothon, Charity, Kids

Feature - 2010 April 06

ASTRAL MEDIA'S NATIONAL DAY OF CARING FOR KIDS RADIOTHON

APRIL 29, 2010 - LET'S MAKE IT A RECORD YEAR!

Thursday April 29th from 5:30am to 6:00pm, more than 50 ASTRAL RADIO stations will take part in raising MILLIONS of Dollars for Children’s Hospitals and pediatric health centres across the country. Last year the 2009 Radiothon collected over $7Million in donations; the largest sum ever raised in a single-day radiothon in Canada. To kickstart fundraising many ASTRAL stations are encouraging listeners to sign up to be official Change Crusaders / Bandits to “loot spare change” from family, friends, classmates & co-workers as a fun way to raise funds and make a big difference. Join the cause now and become a fan on facebook.

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Tags : Astral Media, Radiothon, Social Responsibility, Charity

Feature - 2009 May 04

$7,175,952 RAISED FROM ONE-DAY NATIONAL CARING FOR KIDS RADIOTHON

THE LARGEST AMOUNT RAISED FROM A ONE-DAY RADIOTHON EVENT IN CANADA.

On Thursday April 30th, fifty radio stations in 28 cities across Canada took part in the Astral Media National Day of Caring for Kids Radiothon to benefit 20 children’s hospitals and health care facilities across the country. Access the Astral Media PRESS RELEASE.

 

To see a wonderful photo montage of the event visit the FLICKR webpage: http://tinyurl.com/flickrradiothon (Photo- Radiothon Montréal)

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Tags : Astral Media, Radiothon, Social Responsibility, Charity

Feature - 2009 April 08

ASTRAL MEDIA NATIONAL DAY OF CARING FOR KIDS RADIOTHON APRIL 30TH

15 HOSPITALS - 28 CITIES - 50 RADIO STATIONS

Tune in and Give!
Astral Media will be hosting a one-day RADIOTHON for children’s health in 28 cities and on 50 radio stations across Canada, in support of 15 children's hospitals and health care facilities. On Thursday, April 30, 2009, please tune in to your favorite radio station and give!

A one-month multi-media promotional campaign began April 1st to raise awareness for the day including a microsite that has been launched to communicate details of the RADIOTHON event, offering a point of access to the children’s hospitals and radio stations where people can give. See & hear the promotional campaign here:  http://www.radiothon.astral.com/campaign-en.html 

The 50 radio stations involved in the RADIOTHON across Canada have been working with their partner hospitals or health care facility for months to coordinate and organize the logistics for the day. A pre-fundraising initiative called change bandits; change crusaders or banditos will raise awareness for the RADIOTHON and begin the process of raising money. In many markets, the radio stations work with Children’s Miracle Network, an international non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals and health foundations.  See the Press Release.

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Tags : Astral Media, Radiothon, Social Responsibility, Charity