Bell Media Radio Plus
Bell Media Radio Plus
Feature - 2012 October 01

MONTREAL IS OUR DANCE FLOOR

NEW VIRGIN RADIO 96 CAMPAIGN

Astral Out-Of-Home digital network sets the stage for the 3D billboard execution in the heart of the city; featuring a headphone-wearing DJ in front of the glitter background that displays real-time songs playing on Virgin Radio 96. The image campaign developed by Montreal agency BCP, promotes the Virgin brand as "Hits that are always a beat ahead" and "Montreal is a party and we are your DJ" features 15-second TV spots airing on CTV, Cineplex theatre screens and the Internet. Virgin Radio 96 dominates the English Radio Market with an average daily reach of 39% of Anglophones 18-54; daily full coverage reach of 600,000+ and 29% weekly market share of tuning [BBM-PPM R03/2012 May 28-August 26, 2012]

Send to a friend   Printer friendly version
Tags : Virgin Radio, Montreal

Press Releases - 2012 August 31

THE AIRWAVES IN WINNIPEG WILL NEVER BE THE SAME

103.1 VIRGIN RADIO IS WINNIPEG'S ALL NEW #1 HIT MUSIC STATION

More hit music. More fun. And now, one of the largest radio movements on the planet has Winnipeg joining its ranks with the all-new #1 hit music station 103.1 Virgin Radio. The new Virgin Radio Street Team will be "Paying It Forward"; paying for gas fill-ups, covering tabs at the bar... letting everyone know that the hottest radio station in town just got hotter! Sharon Taylor, Vice-President and General Manager: "Credit has to go to Ace Burpee (host of Winnipeg's #1 morning show) who started the ball rolling this summer. Ace is a Richard Branson fan and knew that the values of the Virgin Radio brand matched the values that are also important to Winnipeg. We're all very excited, a Virgin Radio station in Winnipeg puts us on the Virgin worldwide map, allowing us to bring even more exciting artists, contests and fun to music fans in Winnipeg. We're incredibly pumped!" Link to Ace Burpee's Interview with Sir Richard Branson

Send to a friend   Printer friendly version
Tags : Virgin Radio, Winnipeg

Press Releases - 2012 August 17

Canada's Virgin Radio Network Extends to London, Ontario

More Hit Music. More Entertainment. More Fun.

As of now, the largest radio movement on the planet makes London its new home with the all-new #1 hit music station 97-5 Virgin Radio.  Set to deliver the top 40 music format to London listeners with the true excitement and energy of the premium international Virgin Radio brand.  

97-5 Virgin Radio will entertain London 24/7 with the biggest promotions, the best personalities – including star host Ryan Seacrest and Canadian DJs Angry Kids – a new interactive web platform, a vibrant new street team and more. In the coming weeks, along with the hit music, Virgin Radio will be announcing a brand new talent line-up featuring what will undoubtedly be London’s new #1 morning show. Access Press Release 

Send to a friend   Printer friendly version
Tags : Virgin Radio, London

Feature - 2011 October 19

HORRIBLE BOSSES TOSSED OUT OF A PLANE!

104-9 VIRGIN RADIO'S PEPPER & DYLAN PICK THE WORST OF THE WORST

"He always complains of the noise 'Shut that radio off and get yourself back to work!" - reason enough to toss him from a plane. Listeners went to 1049VirginRadio.com to nominate Edmonton's most horrible bosses to be tossed from 10,000 feet... the only way out was to donate to the Canadian Breast Cancer Foundation. Two bosses backed out, raising $500 for the foundation and possibly firing their nominators! Brand Director, Tammy Cole pictured here, was tossed by Robbie the Intern. See the video on demand of 'Toss Your Boss!'

Send to a friend   Printer friendly version
Tags : Edmonton, Virgin Radio, Pepper & Dylan

Feature - 2011 June 11

VIRGIN RADIO HAS GONE MOBILE, OTHER BRANDS TO FOLLOW!

LAUNCH MAY 25 > 4.5 STAR RATING WITHIN THE FIRST WEEK

Currently available for download on iTunes, the Virgin Radio app provides music lovers with the ultimate mobile experience on the iPhone, iPad or iPod Touch devices. Rave reviews for the easy-to-use interface allowing users to gain access to live streaming for the Virgin Radio stations across Canada - Toronto, Montreal, Calgary, Edmonton and Vancouver. Features include playlist history, station blogs, contests, the ability to share music titles with friends, and purchase tracks from the iTunes store - all on-the-go. Within the first two weeks of the launch, the Virgin Application generated more than 60,000 downloads, climbing to the #1 spot of the iTunes Free Music Application category in Canada. Next brands to follow suite: Winnipeg's #1 Hit Music Station HOT 103 & the NRJ network.

Send to a friend   Printer friendly version
Tags : Astral Radio, Mobile Streaming, Virgin Radio