Bell Media Radio Plus
Bell Media Radio Plus
Resources - 2015 April 10

MAKE IT ON THE PODIUM

A CONSIDERATION STRATEGY FOR YOUR BRAND

Bell Media reveals findings from a new self-commissioned study demonstrating the positive impact of sentiment-driven media on automobile consideration and sales. The research demonstrates that broadcast channels drive the buzz that lead brands to top 3 consideration. TV and radio achieved the highest return on advertising investment of demand-generating media. Infographic: 'Which media are driving sales for automotive?'

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Tags : Automotive, ROI, multi-platform

Feature - 2010 June 07

WE LOVE WHAT YOU LOVE

WIN A MULTI-PLATFORM CAMPAIGN BY TELLING US WHAT YOU LOVE!

To celebrate the launch of our new brand identity Astral is offering those working in the media community a chance to win a personal campaign to promote "what you love" that will run in Canada in English or French.  Express your passion, promote a cause close to your heart, show off your 'fat-cat Charrr'... whatever you want to tell the world that you love. To qualify submit your idea in 100 to 300 words to WhatYouLove.ca or CeQueVousAimez.ca before July 9th, 10:00am.

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Tags : Astral, multi-platform, Contest